Here’s an excerpt from a piece we did for Homegrown on why it pays to be nice to your customers. You can find the full article here.

The very core of customer service is “be nice to others and they’ll be nice to you.”

Being respected and having good self-esteem is part of every human being’s need. It’s ranked pretty high up there in psychologist Abraham Maslow’s Hierarchy of Needs triangle.

The companies that apply these basic principles of “being nice” not only attract and retain a healthy customer base, they make their customers feel better about themselves too. Making your customers feel important will give them a positive experience at your store. They will feel like their time was valued when they are greeted, listened to, and properly assisted.

This fosters trust between the customer and the organization; knowing they can expect to receive a certain kind of positive treatment. Several repeated positive encounters essentially makes a customer loyal to a brand. And this in turn, makes a company feel good.